DRAFT BAR
The task at hand was to pick a company that we wanted to re-brand. I chose The Draft Bar which is a local college sports bar located in Huntsville, TX. Throughout the semester, I picked three keywords: casual, inviting, and energetic to help the overall feel of the brand. The target demographic was young adults and in order to appeal to them, the brand needed causal elements and a color scheme that visually worked to attract young adults to The Draft Bar.